The universities website was redesigned with a primary focus on mobile accessibility and search engine optimization (SEO) to enhance the user experience and drive organic traffic. The mobile-first approach involved creating web design that minimized the need for resizing, scrolling, and panning on different screen sizes, making it user-friendly for mobile device users. This ensured that the website was optimized for smartphones and tablets, which are increasingly popular for internet browsing.
The university’s digital presence was enhanced through a comprehensive website redesign prioritizing mobile accessibility and SEO optimization, resulting in improved organic traffic and user engagement. Social media channels were strategically managed to achieve a 80% increase in engagement and 75% growth in followers year-over-year. Brand development initiatives standardized visual identity and messaging across 50+ marketing assets, while video production efforts generated 90% more views than previous campaigns. Collectively, these initiatives contributed to a rise in student inquiries and a stronger institutional digital footprint.
The universities website was redesigned with a primary focus on mobile accessibility and search engine optimization (SEO) to enhance the user experience and drive organic traffic. The mobile-first approach involved creating web design that minimized the need for resizing, scrolling, and panning on different screen sizes, making it user-friendly for mobile device users. This ensured that the website was optimized for smartphones and tablets, which are increasingly popular for internet browsing.
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Alongside the mobile-first approach, the redesign also prioritized SEO to improve the website’s organic ranking. This involved optimizing the website for search engines using keywords, meta tags, descriptions, and URLs. The content structure was also optimized to make it easily understandable for search engines, facilitating their crawling and indexing of the website’s pages.
By implementing the mobile-first approach and SEO optimization, the website experienced a significant increase in organic traffic. The improved user experience and optimized structure resulted in higher rankings on search engine result pages, attracting more organic traffic. Ultimately, the redesign with these approaches in mind greatly improved the website’s performance, user experience, engagement, and rankings which in term led to an increase in student registrations.
Highlight the American University of Bahrain (AUBH) as the forefront leader in higher education across the Kingdom of Bahrain, proudly showcasing its WSCUC accreditation, a mark of global academic excellence. This video campaign will emphasize AUBH’s commitment to U.S. standard education, cutting edge programs, and student success, reinforcing its position as Bahrain’s premier choice for world-class learning.
A minimal, reusable motion graphics outro for videos, optimized for social media and digital content.
The American University of Bahrain successfully increased its website traffic from 4.5K to over 8K monthly visits in just six months through a combination of website enhancements and SEO optimization.
A redesigned, mobile-friendly website with faster load times improved user experience, while targeted SEO strategies, including keyword research, meta tag optimization, and high-quality content, boosted search rankings.
Technical SEO fixes, local and international search optimizations, and consistent content updates further drove organic traffic. By leveraging analytics tools to track performance and refine tactics, AUBH achieved sustained growth in visibility, engagement, and prospective student inquiries, surpassing its traffic goals efficiently.
