American University of Bahrain

The universities website was redesigned with a primary focus on mobile accessibility and search engine optimization (SEO) to enhance the user experience and drive organic traffic. The mobile-first approach involved creating web design that minimized the need for resizing, scrolling, and panning on different screen sizes, making it user-friendly for mobile device users. This ensured that the website was optimized for smartphones and tablets, which are increasingly popular for internet browsing.

American University of Bahrain

Description

The universities website was redesigned with a primary focus on mobile accessibility and search engine optimization (SEO) to enhance the user experience and drive organic traffic. The mobile-first approach involved creating web design that minimized the need for resizing, scrolling, and panning on different screen sizes, making it user-friendly for mobile device users. This ensured that the website was optimized for smartphones and tablets, which are increasingly popular for internet browsing.

Services
Offered

Web DEvelopment

  • Website Development
  • Branding
  • SEO / SEM Development
  • Lead Generation Paid Campaign Management

Creative & Branding

  • Branding
  • Social Media Management
  • Production Management

Alongside the mobile-first approach, the redesign also prioritized SEO to improve the website’s organic ranking. This involved optimizing the website for search engines using keywords, meta tags, descriptions, and URLs. The content structure was also optimized to make it easily understandable for search engines, facilitating their crawling and indexing of the website’s pages.

By implementing the mobile-first approach and SEO optimization, the website experienced a significant increase in organic traffic. The improved user experience and optimized structure resulted in higher rankings on search engine result pages, attracting more organic traffic. Ultimately, the redesign with these approaches in mind greatly improved the website’s performance, user experience, engagement, and rankings which in term led to an increase in student registrations.
Laptop-02-1
Laptop-03
Laptop-05
Laptop-04

The American University of Bahrain successfully increased its website traffic from 4.5K to over 8K monthly visits in just six months through a combination of website enhancements and SEO optimization.

 

A redesigned, mobile-friendly website with faster load times improved user experience, while targeted SEO strategies, including keyword research, meta tag optimization, and high-quality content, boosted search rankings.

 

Technical SEO fixes, local and international search optimizations, and consistent content updates further drove organic traffic. By leveraging analytics tools to track performance and refine tactics, AUBH achieved sustained growth in visibility, engagement, and prospective student inquiries, surpassing its traffic goals efficiently.